1st Choice Fertilizer
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June 2, 2017

Dealer shelf education in 2017: answering “organic” questions without overpromising

Retail staff reminders for garden centers and farm stores serving new organic customers.

Strong retail answers separate what the label guarantees from what the customer hopes will happen in one weekend.

Pointing shoppers to official program pages and to their own certifier reduces liability and confusion.

Line cards and SKU-specific paperwork should be refreshed after any label revision.

Notes dated 2017-06-02.

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