Science-Driven. Nature-Focused
To lead a shift toward sustainable agriculture by regenerating soil health—through innovative, science-driven, and nature-aligned solutions. We envision a future where fertile soil is not depleted, but regenerated—supporting healthier plants, resilient ecosystems, and sustainable food systems for generations to come.
OUR STORY: Pioneering Sustainable Solutions
1st Choice Fertilizer began with a bold vision—to transform the way we grow, nourish, and live. Rooted in the principles of biological agriculture, soil regeneration, and sustainability, our journey was built on years of rigorous scientific research and extensive field testing across organic systems, vineyards, gardens, and farms. We set out not simply to create another fertilizer, but to address a critical global challenge: soil degradation.
At the center of this mission is Earth-Careganics™, our proprietary line of organic, biologically active fertilizers. Drawing inspiration from nature’s microbiome and refined through advanced agronomic science, Earth-Careganics™ goes beyond traditional plant feeding. It revitalizes soil health, enhances microbial ecosystems, and empowers plants to thrive naturally—without synthetic chemicals, GMOs, or harmful runoff.
Today, 1st Choice Fertilizer is proudly certified OIM by CDFA and is available in major retailers including Walmart, Home Depot, Lowe’s, True Value, and Do it Best.
OUR CORE VALUES
Science-Driven. Impact-Oriented.
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Innovation with Integrity
We leverage cutting-edge science to create solutions that honor natural systems and deliver real results. -
Sustainability at the Core
Every decision we make—from ingredients to packaging—is guided by a commitment to long-term soil health and environmental stewardship. -
People and Planet First
We prioritize safety, transparency, and purpose—offering products that are 100% organic, non-GMO, and safe for kids, pets, and the planet.
