Over a decade of research and testing, we developed a unique plant fertilizer which suppresses disease, pests, and weeds. From this one innovation, we branched out to offer a wide-selection of products, under our Earth-Care banner, all of which work exclusively within a supported ecological model to grow plants as nature intended – with minimal intervention.


1st Choice Fertilizer


At 1st Choice Fertilizer, Inc. we believe that human intervention is the clearest pathway to restoring equilibrium. Therefore, it is our goal to combine our Scientific Analysis with your Practical Knowledge and empower you as the, “Keeper of Balance,” restoring Mother Nature to equilibrium and optimizing whatever you choose to grow. The compelling force of Mother Nature  causes an unevenness in the soil through debasement, draining, disintegration, vanishing, and the like. These elements must be addressed to create balance in the soil that will prove fruitful in the cultivating or farming industries.

Our Earth-Care Technology is an important factor in soil prescription. When Earth-Care Technology is applied to the soil, it aids the soil against pests, debasement, draining, disintegration, vanishing, and other sources of destruction. NKP chemical fertilizers are great but they don’t have the same capacity as that of organic fertilizers.  Earth-Care heals the soil and fortifies it against the various stressors—thereby helping it to perform.

Earth-Care fertilizer generates a more productive soil which delivers more plant nutrients for vitality. 

Does your soil need balance? Does your soil need relief? Are you hoping to have a great yield this year? Then please try one of our products! 1st Choice Fertilizer will help balance your soil and help you to create healthier crops and plants.
The Theoretical Basics of our technology is well-founded on www.soilfoodweb.com and have specific references, such as Field and Laboratory Data, which are available upon request.


1st Choice fertilizer technology is modeled on the well-established work of Elaine Ingham, a microbiologist at Oregon State University, who identified a “food web” ecosystem. In a natural food web, plants rely on indigenous microorganisms and food cycling systems. Our flagship product, Earth-Care Organic Fertilizer™, is a natural, organic fertilizer which is crafted with several species of probiotics. These beneficial organisms help to keep plants safe and healthy by maintaining a balanced and vibrant soil ecosystem. The beneficial microbes in Earth-Care products enter the soil to assist with nutrient breakdown, allowing nutrients to be more easily absorbed by plants. Our formulas keep microbes in a dormant state until applied. When the microbes come into contact with water they become active. This prevents the microbes from dying off before they have reached the area of application. Unlike laboratory cultures, our wild microbes enter the soil at a peak point in their life cycle which makes them capable of reproducing and thriving in the natural environment






Our Marketing Philosophy Strategy is simple.

Our products are good for you and the environment. We offer a method of growing plants which minimizes the use of pesticides and eliminates nitrate, phosphate and other possible chemical fertilizer run-offs and unleash the power of Earth-Care: Make microbes work for you, to rejuvenate the soil’s fertility.




Our Core

  • Unleash the power of Earth-Care: Make microbes work for you, to rejuvenate the soil’s fertility.
  • Unique soil amendment and maintains the soil food web.
  • Hand crafted water conserving pellets designed to conserve irrigation water and keep the soil moist.
  • Use of micro-organism in positive way to supply nutrients and nourish plant.
  • Inoculant: Promotes beneficial micro- organisms.
  • Allows manipulation of the biology, chemistry and physical nature of soil.