Celebrating Over 17 Years

Our Story

With years of research, testing, and technical expertise, we have developed

unique plant fertilizer that suppresses disease, pests, and weeds. Our fertilizer

products work exclusively within a supported ecological model to grow plants

as nature intended—with minimal intervention.

Mission and Development

1st Choice Fertilizer, Inc. was founded on the principle of providing commercial and residential customers with safe and effective fertilizer options. Our products can be used as an alternative, and/or a beneficial addition to, genetic engineering, pesticides and synthetic fertilizers. In all that we do as a company, we promote the concept of ecosystem balance and a deep conviction that our products should have a beneficial ecological and environmental impact.

Earth-Care Technology

1st Choice fertilizer technology is modeled on the well-established work of Elaine Ingham, a microbiologist at Oregon State University, who identified a “food web” ecosystem. In a natural food web, plants rely on indigenous microorganisms and food cycling systems. Our flagship product, Earth-Care Organic Fertilizer™, is a natural, organic fertilizer which is crafted with several species of probiotics. These beneficial organisms help to keep plants safe and healthy by maintaining a balanced and vibrant soil ecosystem. The beneficial microbes in Earth-Care products enter the soil to assist with nutrient breakdown, allowing nutrients to be more easily absorbed by plants. Our formulas keep microbes in a dormant state until applied. When the microbes come into contact with water they become active. This prevents the microbes from dying off before they have reached the area of application. Unlike laboratory cultures, our wild microbes enter the soil at a peak point in their life cycle which makes them capable of reproducing and thriving in the natural environment

Manufacturing Facility

Our Marketing Strategy Our marketing philosophy is simple: our products are good for you and for the environment. We offer a method of growing plants which minimizes the use of pesticides and eliminates nitrate, phosphate and other possible chemical fertilizer run-offs and unleash the power of Earth-Care: Make microbes work for you, to rejuvenate the soil’s fertility. 

Earth-Care Plus 5-6-6

Our Core Value

  • Unleash the power of Earth-Care: Make microbes work for you, to rejuvenate the soil’s fertility.
  • Unique soil amendment and maintains the soil food web.
  • Hand crafted water conserving pellets designed to conserve irrigation water and keep the soil moist.
  • Use of micro-organism in positive way to supply nutrients and nourish plant.
  • Inoculant: Promotes beneficial micro- organisms.
  • Allows manipulation of the biology, chemistry and physical nature of soil.

Why Go 1st Choice Fertilizer?

At 1st Choice Fertilizer, Inc. we believe that human intervention is the clearest pathway to restoring equilibrium. Therefore, it is our goal to combine our Scientific Analysis with your Practical Knowledge and empower you as the, “Keeper of Balance,” restoring Mother Nature to equilibrium and optimizing whatever you choose to grow. The compelling force of Mother Nature  causes an unevenness in the soil through debasement, draining, disintegration, vanishing, and the like. These elements must be addressed to create balance in the soil that will prove fruitful in the cultivating or farming industries.

Our Earth-Care Technology is an important factor in soil prescription. When Earth-Care Technology is applied to the soil, it aids the soil against pests, debasement, draining, disintegration, vanishing, and other sources of destruction. NKP chemical fertilizers are great but they don’t have the same capacity as that of organic fertilizers.  Earth-Care heals the soil and fortifies it against the various stressors—thereby helping it to perform.

Earth-Care fertilizer generates a more productive soil which delivers more plant nutrients for vitality. 

Does your soil need balance? Does your soil need relief? Are you hoping to have a great yield this year? Then please try one of our products! 1st Choice Fertilizer will help balance your soil and help you to create healthier crops and plants.
The Theoretical Basics of our technology is well-founded on www.soilfoodweb.com and have specific references, such as Field and Laboratory Data, which are available upon request.

Soil Food Web Approach is the science behind Earth-Care Technology.

The soil food web is a science base approach to farming, gardening, and  food production, Pioneered by Elaine Igham, B.A., M.S., Ph.D., Soil Microbiologist at Oregon state university. Soil Food-web is the community of organisms living all or part of their lives in the soil. It describes a complex living system in the soil and how it interacts with the environment, plants, and animals. Soil food-web describe the transfer of energy between species in an ecosystem.
What is food soils?

It describes a complex living system in the soil and how it interacts with the environment, plants, and animals. Food webs describe the transfer of energy between species in an ecosystem. … Heterotrophs are consumers that cannot make their own food. Why is the soil food web important?

In turn, soil organisms support plant health as they decompose organic matter, cycle nutrients, enhance soil structure, and control the populations of soil organisms  including crop pests.
Why is good soil important to a food chain?
Fungi are vitally important to soil health, and beneficial forms are found in virtually every kind of soil on earth. Like bacteria, fungi break down organic matter by digesting and excreting humus, thus recycling nutrients through the soil food web. Mycorrhizae are among the best known fungi.
Where do soil organisms live?
There many species that live in the soil and they range in size from tiny one celled organic bacteria, algae, fungi, and protozoa to more complex organisms like earthworms, insects, small vertebrates, and plants.
What is the role of bacteria in soil?
Bacteria perform many important ecosystem services in the soil including improved soil structure and soil aggregation, recycling of soil nutrients, and water recycling. … Bacteria perform important functions in the soil, decomposing organic residues from enzymes released into the soil.

Bio-Dynamic Approach is the ideological behind Earth-Care Technology

Bio-dynamics is a holistic/spiritual, ecological, and ethical approach to farming, gardening, and  food production, spearheaded by Austrian scientist named Rudolf Steiner, Ph.d (1861-1925).  The principles and practices of bio-dynamics can be applied anywhere food is grown, with thoughtful adaptation to scale, landscape, climate, and culture. Bio-dynamic approach provides far superior harvest compared to conventional chemical-base agricultural. while on the other hand promotes healthier sustainable future/Earth.
What is the difference between organic and biodynamic?
Organic and Biodynamic are very similar; both are grown without chemicals and GMOs. … The main difference between organic and biodynamic is that biodynamic farming uses different principles that add vitality to the plant, soil and/or livestock, whereas traditional farming typically deteriorates the soil.
What does the claim biodynamic mean?
It means that the food was grown and processed in accordance with Demeter Biodynamic standards, which promote ecologically sustainable farming practices and prohibit synthetic pesticides, synthetic fertilizers, antibiotics (except to treat sick animals), genetically engineered seeds, sewage sludge as a fertilizer.
How does biodynamic farming work?
Biodynamic plants are grown in the ground in living soil, which provides a quality of health and nutrition not possible with chemical fertilizers or hydroponic growing. Biodynamic farms aspire to generate their own soil fertility through composting, integrating animals, cover cropping, and crop rotation.
Why biodynamic farming is important?
In contrast, crop rotation and an assortment of animal life are an important part of sustainable agriculture. The practice of rotating crops from field to field and raising varied animal species, along with cover crops and green manures, encourage healthy soil, reduces parasites and controls weeds and pests.



We have a tradition for research, and we are internationally known for superior quality and innovation of our formulations. We invest yearly in technology progress, knowing it is the only part to sustainable growth of our company. 1st Choice fertilizer philosophy is based on two principles: to produce quality and safer products. Every formula is formulated to assure sustainable environment and safe food nutrition, also with the awareness of the necessity to promote more sustainable agriculture. In order to ensure the highest product quality and efficiency standards, 1st Choice Fertilizer collaborates with research institutions, test facilities, universities, cooperatives and farms, in addition to an intense internal research activity aimed at introducing sustainable solutions. An essential element of 1st Choice Fertilizer success is our meticulous selection of very high quality raw materials, when purchasing is made with total respect of a rigid code concerning their origin and processing.


A gradual rise of the Earth’s temperature has been generally accepted. The cause of this effect is the gradual increase of the greenhouse gases with carbon dioxide being the biggest problem. As the world becomes more industrialized and as the population exponentially increases, the need for energy is ever increasing. The major source of energy is derived from fossil fuels, oil, gas, and coal, all containing carbon and produce carbon dioxide when burned.

The identification of the problem is rather simple, carbon dioxide is being emitted to the atmosphere at an ever-increasing rate with the consumption of carbon dioxide being less than the production, resulting in the increase in carbon dioxide in the atmosphere. The solution is rather simple, the production has to be made equal to the consumption or use. In that way, the level of carbon dioxide will no longer increase in the atmosphere.
The present approach to solving the problem is to attempt to control the production by increasing thermal efficiency and burning fuels containing less carbon like natural gas. These efforts are commendable and do have some impact on the carbon dioxide production. But the ever-increasing industrialization and increase in world population make these efforts not enough to prevent an increase in carbon dioxide. Short of stopping the world from industrializing and increasing in population – another solution is urgently needed. Finding a solution on the consumption side is needed.

A mechanism is needed to transfer carbon to carbon dioxide from the atmosphere, where it’s a serious problem, to the soil where it can be extremely beneficial. The amount of carbon existing in the world’s soil is disappearing at an alarming rate. The major element in the fertility of the soil is its carbon content. The carbon is in the form of flora, fauna, organic matter, proteins, sugars, carbohydrates, and other carbon substances in the soil. The proteins, sugars, and carbohydrates feed the micro-flora existing in the soil. What feeds these micro-flora are the plants.

A mechanism has been established by nature where plants are basically the only living thing that can produce food by a process known as photosynthesis. It’s a rather difficult concept to accept that a plant can live without a man but man cannot exist without plants. Plants produce the food for all living organisms including the micro-flora existing in the soil. Why micro-flora in the soil? Nature has established a mechanism call symbiosis – the micro-flora work in unison with the plant and vice versa. The plant needs the micro-flora to provide nutrients and protection while the micro-flora need the plant to provide them food.

The problem arises from the inability of the plant to transfer nutrients containing carbon to the micro-flora also containing carbon. Why does this problem exist? The first and formative reason is that the soil is gradually dying. The micro-flora are being killed by the use of synthetic fertilizers, pesticides, and ever-increasing environmental pressures such as pollution. If the soil is dying all over the world, then the ability of the soil to sequester carbon is being lost. Soil can be a tremendous carbon sink if the soil is alive and working symbiotically with the plant. Interest in the soil is quickly being lost, i.e., commercial agriculture views the soil as only a place for the plants to reside with all the plant nutrients being provided synthetically. In this manner of agriculture, the carbon in the soil is not needed and if for some reason some extent of carbon is needed which in most cases does not exist anymore, the plants are genetically altered to survive in a soil far from optimum soil fertility. The problem of dying soil can be even made more immediate. The lawns, shrubs, and trees at the place we live, be it an apartment, home, or condo contains plants that are being fed for the most part synthetically, and the soil is in the process of dying. Again, the carbon sequestering ability of the soil is being lost at a tremendous rate.

Carbon dioxide that exists in and around where we live, work, and play is being hampered from being transferred from the air to the soil because we have ruined the mechanism by which this occurs. Dying soil in the world is a serious problem. The major reason being that the soil can be a very efficient carbon sink being a place where the carbon from the air can be transferred to the soil. But, without the micro-flora, this process cannot happen. The continued use of synthetic fertilizers, chemicals, and existences of pollution has caused the soil to gradually die, losing its ability to be a carbon sink. The problem becomes somewhat more complicated because it’s not a linear dying but exponential dying, meaning overall dying will come at an extremely fast rate. The overall efficiency of the plant is not an on and off mechanism, but rather a gradual process such that as the stresses increase on the plant, be it from pollution, synthetic fertilizers, and chemicals, the plant adjusts itself to maintain life at all costs.

It can be deduced then, that the plant has different levels of existence, i.e., the plant can be very vigorous to a level of being barely surviving and other levels in between with the final level being dead. This same premise would be true for all living organisms. It is well known in the microorganism world that if the stresses placed on an organism becomes greater and greater, the organism will eventually go to sleep to protect itself and as long as the stresses are not severe enough to kill the organism, the organism will stay in this sleep state until the stresses are relieved and conditions become favorable for the organism to reawaken. So, let us say, that as the stresses on the world increase, no matter what stresses there may be, the world is gradually going into a sleep state.
Hopefully, the stresses will subside before everything in the world is killed. If this hypothesis is accepted, we are now somewhere on this exponential curve where the world is somewhere between being a very vigorous place and a place being asleep. Why is this important? Well, the more vigorous the world is, the more efficient transfer of carbon from the atmosphere as carbon dioxide to the soil via photosynthesis will occur. Then, the proposed solution to reducing the increase in carbon dioxide in the atmosphere is to reinvigorate the world. 1st Choice Fertilizer, Inc. has invented a process referred to as “Earth-Care Organic Fertilizer™ ” that does exactly that. The implementation of this technology to grow plants greatly and increases their vigor greatly, which improves the transfer of carbon from the air to the soil both by increasing the carbon sequestering nature of the plant and the carbon sequestering nature of the soil.

Let’s grow something together.